Daniel Fletcher

Daniel Fletcher is an executive and innovation expert with over 25 years of experience across diverse industries. He played a key role in shaping the innovation and corporate development strategy at Primavera Sound, one of Europe’s leading independent music festivals. 

Throughout his career, Daniel has focused on the intersection of technology, creativity, and urban development, leading initiatives to create new tools for city planning and governance. He actively collaborates with startups and scale-ups, helping them unlock new business models and growth opportunities. 

As a producer, writer, and musician, Daniel has a deep understanding of music creation and production tools. His passion lies in harnessing data and AI strategies to amplify human creativity, enhance brand development, and drive demand generation, prediction, and fan engagement in the live music industry.