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Bill Campbell

CEO of Barefoot Media LLC

Bill Campbell

A veteran digital executive with over thirty years of unmatched experience, Bill Campbell is the Founder & CEO of Barefoot Media LLC, a consulting firm focused on assisting startups with funding, digital strategy, business and financial modeling, and negotiations. Barefoot’s clients extend across a wide range of verticals including, digital music, streaming video, media, beauty and fragrance, packaged goods, clean energy, film and TV. Barefoot Media clients have included Spotify, Bytedance/TikTok, Tidal, Square, SoundCloud, Apple Music For Business, Vimeo, Hyperreal,, Songtradr/7digital, Kintsugi, Kuaishou, PlayNetwork, Touch Tunes, United Masters, and many others.

Prior to founding Barefoot Media, Bill was Senior Vice President, Global Digital Business, Universal Music Group as well as Senior Vice President, Global Digital Business at Sony Music Entertainment. His responsibilities included content licensing, channel development, and strategic partnerships for the distribution of the labels’ content, across a variety of content delivery platforms. Bill’s responsibilities also include negotiating and structuring key business terms, creating financial models, growing existing partners’ revenue, evaluating and recommending investment opportunities, and exploring new technologies.

Mr. Campbell holds a JD from Seton Hall University School of Law and a BA in History from the University of Richmond.

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